Group Members

scientist working at the laboratory


Core Members

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 Herb Clark

Phone: (650) 725-2417

Email: clark@stanford.edu

Address: Department of Psychology
302 Jordan Hall
450 Serra Mall
Stanford University
Stanford, California, 94305

Bio: Herbert H. Clark is an Albert Ray Lang Professor of Psychology at Stanford University. He is a psycholinguist, and is known for his theory of “common ground.” He is the author of Semantics and Comprehension, Psychology and Language: An Introduction to Psycholinguistics, Arenas of Language Use and Using Language.

Learn more on Herb Clark’s faculty page.


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Ellen Konar

Email: ellen.konar@gmail.com

Bio: Ellen Konar is a social scientist, entrepreneurial data scientist and tech industry executive. She is currently the Board Chair of Mindset Works.  Previously, she was the director of Google Customer Labs, responsible for global advertiser, publisher and consumer research. Her cross-functional team was awarded the prestigious Google Executive Management Group (EMG) Award for their three-year program on web analytics, trends and disruptive forces.  She has also been honored as an Intel Fellow. She has taught classes at Stanford University’s Graduate Business School, and UC Berkeley’s Haas School of Business.

Learn more at Ellen Konar’s Mindset Works page.


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Byron Reeves

Phone: (650) 725-3033

Email: reeves@stanford.edu

Address: Department of Communication
300 McClatchy Hall
450 Serra Mall
Stanford University
Stanford, California, 94305

Bio: Byron Reeves is a Paul C. Edwards Professor in the Department of Communications at Stanford University. He is the co-founder and faculty co-director of the H-STAR Institute (Human Sciences and Technologies Advanced Research) and its industrial affiliate program, Media X. Currently, he serves as the Director of the Center for the Study of Language and Information (CSLI).

Learn more at Byron Reeves’ faculty page.


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Vicky Rideout

Phone: (650) 906-3152

Email: vjrideout@vjrconsulting.com

Address: VJR Consulting
165 Newman Street
San Francisco, California, 94110

Bio: Vicky Rideout founded VJR Consulting in 2010. The firm’s projects have included national surveys on children’s use of new technology, families’ use of educational media in the home, parenting in the digital era, teenagers’ experiences with social media, and teachers’ opinions about the educational impact of students’ media use. Prior to founding VJR Consulting, she spent more than ten years as a vice president of the Kaiser Family Foundation, where she established and directed the Foundation’s Program for the Study of Media and Health. She also has many years of experience in government and politics, including as a legislative assistant in the U.S. House of Representatives and as a policy adviser and speechwriter to numerous officeholders and candidates. Most recently, she was the director of speechwriting for the 2004 and 2008 Democratic National Conventions, where she worked closely with the Obama campaigns on Barack Obama’s remarks to the 2004 convention, and on message and strategy for the 2008 convention. She currently serves as editor for Reviews and Commentary for the Journal of Children and Media, and is a member of the PBS Kids Advisory Board.

Learn more at Vicky Rideout’s VJR Consulting page.